文章摘要
付传红,杨振国.广饶轮胎产业品牌提升策略研究[J].橡胶科技,2023,21(5):0213-0216. 本文二维码信息
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广饶轮胎产业品牌提升策略研究
Research on Brand Promotion Strategy of Tire Industry in Guangrao
投稿时间：2022-04-28  修订日期：2022-04-28
DOI：10.12137/j.issn.2095-5448.2023.05.0213
中文关键词: 轮胎  品牌  创新  质量  品牌战略
英文关键词: tire  brand  innovation  quality  brand strategy
基金项目:
中图分类号:
作者单位E-mail
付传红* 国家轮胎及橡胶制品质量监督检验中心广饶橡胶轮胎分中心 358691787@qq.com 
杨振国 广饶县计量测试检定所  
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中文摘要:
      品牌建设是推动轮胎产业发展的重要无形力量。基于广饶轮胎产业发展现状，分析广饶轮胎产业存在的问题及品牌建设所面临的困境，针对广饶轮胎品牌提升提出可行性、针对性策略，为推动广饶轮胎产业的高质量发展及品牌建设提供一定的借鉴。
英文摘要:
      Brand building is an important invisible force to promote the development of tire industry.Based on the development status of tire industry in Guangrao，the existing problems and brand construction difficulties of tire industry in Guangrao are analyzed，and the feasible and targeted strategies for the promotion of Guangrao tire brand are puts forward，so as to provide a certain reference for promoting the high-quality development and brand construction of tire industry in Guangrao.
Author NameAffiliationE-mail
fuchuanhong Guangrao Rubber Tyre Sub-center，National Tyre and Rubber Products Quality Supervision and Inspection Center 358691787@qq.com 
yang zhenguo Metrological Testing and Verification Institute of Guangrao  
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