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| 广饶轮胎产业品牌提升策略研究 |
| Research on Brand Promotion Strategy of Tire Industry in Guangrao |
| Received:April 28, 2022 Revised:April 28, 2022 |
| DOI：10.12137/j.issn.2095-5448.2023.05.0213 |
| 中文关键词: 轮胎 品牌 创新 质量 品牌战略 |
| 英文关键词: tire brand innovation quality brand strategy |
| 基金项目: |
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| 中文摘要: |
| 品牌建设是推动轮胎产业发展的重要无形力量。基于广饶轮胎产业发展现状，分析广饶轮胎产业存在的问题及品牌建设所面临的困境，针对广饶轮胎品牌提升提出可行性、针对性策略，为推动广饶轮胎产业的高质量发展及品牌建设提供一定的借鉴。 |
| 英文摘要: |
| Brand building is an important invisible force to promote the development of tire industry.Based on the development status of tire industry in Guangrao，the existing problems and brand construction difficulties of tire industry in Guangrao are analyzed，and the feasible and targeted strategies for the promotion of Guangrao tire brand are puts forward，so as to provide a certain reference for promoting the high-quality development and brand construction of tire industry in Guangrao. |
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