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| 韩泰轮胎的发展战略分析 |
| Development Strategy of Hankook Tire |
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| DOI： |
| 中文关键词: 韩泰轮胎有限公司 轮胎企业 轮胎产品 轮胎市场 |
| 英文关键词: Hankook Tire tire company tire tire market |
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| 中文摘要: |
| 介绍韩泰轮胎有限公司的发展战略。韩泰轮胎2015年度的目标是成为全球第五大轮胎企业。通过拓展全球研发中心和加强专利技术的开发和应用来提高产品研发能力以及扩大高端配套市场份额、扩张全球产能、对不同细分市场采取因地制宜的销售策略是韩泰轮胎发展的重要战备方针。 |
| 英文摘要: |
| In this article，the development strategies of Hankook Tire are presented.The 2015 target of Hankook Tire is to become the fifth largest tire company in the world.The main strategies are strengthening of research and development through expansion of global R&D center and focus on patentable technology，expansion of the high-end market share and global capacity，and adaptation of sales strategy for the local markets. |
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